THERE IS ALWAYS A ‘BUZZ’ WORD FLYING ABOUT THE BEAUTY INDUSTRY, AND USUALLY IT’S A BRAND-SPANKING NEW INGREDIENT TAKING THE SPOTLIGHT.

Mineral ingredients in makeup have become as common as red lipstick, but what is all the hype really about?

Minerals used in skincare and makeup are naturally occurring substances, extracted or mined from the Earth’s surface. From this raw state, the minerals are then milled and crushed into super-fine particles and added into cosmetics for their natural colour, sun protection, anti-inflammatory or skin illuminating benefits. Common minerals used in skincare and makeup include Zinc Oxide, Titanium Dioxide, Gold, Mica, Iron Oxide and Magnesium which can all be found on a product’s ingredient list.

SO WHY BUY MINERAL?

Mineral makeup products are deemed as being natural and allow your skin to ‘breathe’. They feel lighter on the skin yet provide plenty of coverage plus commonly, offer a natural SPF. Mineral ingredients won’t clog the pores or aggravate sensitivity in the skin, so are a good option for acne prone skins and those experiencing Rosacea. If you suffer from allergies and just can’t tolerate artificial colours, perfumes or chemicals, maybe mineral is for you! Mature skins love minerals for the light diffusing and illuminating properties too, meaning fine lines appear softened and pigmentation is camouflaged. Mineral makeup is available in all your preferred formulas, including loose powder, pressed powder, liquid, eyeshadows, lipsticks, pencils and mascaras to name a few.

Not all mineral makeup is created equal, and as little as 1% mineral content can bear the mineral label. So when shopping for makeup, be sure to read the ingredient list well and stick to a reputable brand. You can search for mineral makeup using the left hand navigation tabs, which will surely help you to find your perfect match.